The 2010 International Conference on Service Science (ICSS 2010) is a growing and broadening effort and forum for exchanging ideas, observations, results on Service Science, following the 2005 SSME Symposium at Peking University, in Beijing, China, the 2006 Asia Pacific SSME Symposium at Tsinghua University, in Beijing, China, the 2008 International Conference on Service Science (ICSS 2008) sponsored by IBM and Harbin Institute of Technology (HIT), in Beijing, China and the 2009 International Conference on Service Science (ICSS 2009) sponsored by IBM, Institute of Software Chinese Academy of Sciences (ISCAS) and Peking University, in Beijing, China. Service has been existing as an important economy for hundreds of years. But modern service industries are created on top of the latest achievements of modern science and technology and modern management. Integrating modern technology and modern management significantly changes our lives and our society. In order to speed up the process of building modern service industries, a new multi-disciplinary research and academic effort - Service Science is needed to integrate aspects of established fields such as Computer Science, Operation Research, Engineering, Management Science, Social and Cognitive Sciences to address the theoretical and practical aspects of service business. Just like Computer Science plays a critical role for Information Technology (IT) Industry, we believe Service Science will play a similar role for the Modern Service Industry from both technology/computing and management perspectives. The ICSS 2010 will feature a unique mix of academia, industry, and cross-discipline topics related to service that illustrate the need for integrating perspectives and approaches - the need for a science of service, as well as the latest progress on Service Science. The conference will provide a platform for worldwide professors, industry practitioners, researchers, and students to exchange latest progress including research results on Service Science, experience of teaching Service course, case studies on industry practices, etc. The technical program of the conference will include paper presentations, panels, and work-in-progress sessions in both research and industry tracks. There will be a special track discussing Service Science curricula design. The ICSS 2010 seeks original, unpublished research/case study papers reporting substantive new work in various aspects of Service Science. Research papers must properly cite related work and clearly indicate their contributions to the field of Service Science.