The Conference looks forward to rigorous and scholastic contributions which address the above mentioned aims on similar issues relating to consumers‟ diverse local, global and foreign dispositions. The Conference will deliberate and discuss upon the following themes on recent and emerging developments. Suggested topics included but are not limited to:

1. Consumer dispositions in various cultures and its behavioral implications (ethnocentrism, Xenocentrism etc.)
2. Consumer Behavior, its significance and applications for product and services marketing.
3. Marketing to global consumers through advertisements, promotions and other marketing communications, tools including digital.
4. Deliberation in the framework of global and local consumption behavior.
5. Consequences of consumer culture, subculture and / or reference groups‟ dispositions and local branding.
6. Strategies for effective communication of brand globalness and localness positioning.
7. Influence of culture, reference groups and society on marketing to global consumers.
8. Global consumer subcultures, occurring from the combination of demographics, social forces, and consumption characteristics.
9. The relevant use of the “global” by the “local” in terms of products, lifestyles, ideas etc. to amalgamate into local veracity and responsiveness.
10. New theories and paradigms in the realm of marketing to global consumer.
11. Role of gender and other demographics while marketing to the global consumer.
12. Online consumer behavior in its various aspects.
13. Implications of Country of Origin and perception while marketing to global consumers.
14. Marketing to the global consumers: harnessing the digital platforms.
15. Marketing in emerging transition economies
16. Pricing and its impact on consumers
17. Marketing strategies adopted by local and global services marketers to understand and address the cultural differences among their customers
18. Marketing management and strategies, Relationship Management
19. Understanding young consumer behavior in the retail process
20. Destination branding to global consumers