The International Conference of Asian Marketing Associations (ICAMA) is organized by three major Asian marketing academic associations from China, Japan, and Korea. The first ICAMA was held in Seoul, Korea in 2014 and the second ICAMA was held in Tokyo, Japan in 2015. The third ICAMA will be held in Beijing, China in 2016 with the conference theme of “Marketing Innovation in Asian Markets: Challenges and Opportunities”. Researchers who are interested in marketing issues in Asia are all welcome to present their work. Come to share your ideas, and to find new friends in Asia!